I was just checking my Amazon profile and I noticed some
people voting my reviews as unhelpful, although they give a completely honest
impression of the books as I found them.
Now, the only reason that should be voted unhelpful is surely that it
doesn’t meet with the opinion of another reader.
Do you like being given injections of mutated virii by your
doctor? No. Do you think it’s unhelpful that you were
given those injections? No. So why are you still confused about helpful
versus agreeable?
If you like something on facebook, you click like. If you don’t like it, you either ignore or
make a comment, but you don’t consider it unhelpful.
So why is a book review different? Is it because Amazon doesn’t have a like
button on reviews? Are you the publisher
and think someone not really enjoying the book might damage your profit
margins? The point of voting something
helpful or not is to help other people decide whether a review is relevant and
might help, there’s that word again, help, others decide whether they might or
might not enjoy the product.
I see some reviews that
I would rate as unhelpful. A review is
not a synopsis and nor is it a critique.
Keep those types of ‘reviews’ for you literary circles please. A review is
for the personal, general perspective; a critique is an analysis. Where does Amazon say ‘Create your own
critique’? A review should tell me
whether something is good and help me make an informed decision about
buying. It shouldn’t save me reading the
book at all by telling me in brief what the story is anyway.
Amazon has a minimum word
count for a review, otherwise it might be better to write ‘liked it’ or ‘didn’t
like it’ and leave it at that. But
people are annoying and want to know why.
So I say why and if they don’t agree with what I say, they tell me I’m
unhelpful. The next time my doctor tells
me something I don’t want to hear, I might tell him he’s being unhelpful, just
to keep with the times.
The other reviews I find
unhelpful are for consumables where anyone with an ounce of sense would not
have managed to blow them up, smash them or in some other way destroy them
within five minutes of ownership.
Please, if you thought the product was indestructible, you probably
shouldn’t be allowed to play with anything connected to any source of
electrical power anyway. Tell me what
the good points and bad points are in comparison to other products or even to a
first time buyer, but don’t tell me that you dropped it once and it was never
the same again. That’s why companies
offer you warranties for their product, not for your action with said product.
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